If you haven’t thought about starting a career in automotive sales before, now may be the best time to do so.

Why?

Let’s take a look at some hard sales numbers from the first two months of 2012, and you’ll see that opportunity is definitely knocking:

2012 Is Your Year In Automotive Sales

1. January 2012 Car Sales Rose…

You have a problem.  You have a question.  You know a person who has the answer.  You even have their direct phone number.  You need a solution now.

You call.  No answer. Voicemail. You text message them. No response.  Irritation and frustration builds.

A few more calls and you’re moving on to the next person or resource to solve your problems.

Now, imagine if this is one of your customers trying to reach you?…

People generally don’t like hearing the word “no”.

“Is there any milk left in the fridge?” “No.”

  “Have you made these copies for me yet?” “No.”

  “I can see you really like this car.  Should we go into my office and get the paperwork started?” “No.”

A "no" can be a "yes" down the road.

The third exchange above is a…

In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.

The cliché, “…it takes two to tango...” comes to mind.

What kind of research or tips do they look for before coming to the car lot?…