Matt Kuczka's Blog – August 2014 Archive (2)

How are Apps Brand Powerful?

Websites are used as effective tools for marketing and branding your dealership and its services. They have also been a means of shopping. However, the number of mobile users are rapidly increasing and this means more people are accessing the Internet through their mobile devices. Having an App will serve as a promotional tool for your dealership, and this enhances branding. People take for granted what they see every day, but subconsciously it influences them greatly, so having the…

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Added by Matt Kuczka on August 15, 2014 at 9:30am — No Comments

The Stickiness Effect

There is no doubt that there’s a seismic shift to mobile, and it’s changing every aspect of business.  As a dealer, you want to find a way to keep customers coming back. You want your dealership to be memorable. You want to make it so memorable that it can create change, and spur your customer into action. This is the quality of making your dealership ‘sticky’. The stickiness factor involves how effective your dealership stays in the minds of your customer. If you are to make your dealership…

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Added by Matt Kuczka on August 8, 2014 at 9:43am — No Comments

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