Jeff Novak's Blog – August 2014 Archive (2)

"Just Looking"...even managers have defense mechanisms

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:

Any good salesperson knows that the last way you want to greet a customer is with the words,…

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Added by Jeff Novak on August 29, 2014 at 1:13pm — 4 Comments

Cars.com may have been compromised today (8.21.2014)

ATTENTION CARS.COM CUSTOMERS: If you received an email asking you to update your account credentials it has all the marks of a "phishing" scam. (For you neophytes that is when a fake site is published that looks real but is only there to steal your logins and passwords.) I would avoid logging into any Cars.com dealer portal sites without checking with support first. It will ultimately be less of a headache than having your dealer account temporarily compromised.

Added by Jeff Novak on August 21, 2014 at 12:12pm — 4 Comments

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