The Value of the Imbedded Sales Process

Ask yourself this question:  “Do you want to run a loose ship and still make money or a tight ship and make lots of money?”  Look, I know that money isn’t everything, but it’s a great way to keep score.  Where am I going with this?  Well, in my opinion every dealership should have an embedded sales process.  For this and many other reasons, structure at the sales desk is imperative.  It leads to consistency and…