You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. 

On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…