Craig Darling's Blog – August 2010 Archive (1)

Affordable Marketing That Really Works.

As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…

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Added by Craig Darling on August 4, 2010 at 4:32pm — No Comments