Scot Eisenfelder's Blog – August 2019 Archive (2)
What’s Your Service Marketing PRO?
If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…
Added by Scot Eisenfelder on August 23, 2019 at 10:24am — No Comments
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
An auto dealer’s guide to long-term profitability in a world of declining front-end margins
Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and…
ContinueAdded by Scot Eisenfelder on August 5, 2019 at 9:21am — No Comments
Latest Blog Posts
- GWC Warranty Partners with NIADA to Offer Exclusive CPO Benefits to Dealers
- EasyCare Introduces New Vehicle Service Contract for Auto Dealers
- Bob Haeffner Joins APCO Holdings, LLC as Chief Financial Officer
- GWC Warranty Teams with DealerCenter to Offer Free Trial of DMS to Independent Dealerships
- APCO Holdings Named as one of Atlanta Business Chronicle’s 50 Largest Private Companies
- Bobbie Davis Joins APCO Holdings as Vice President, Enterprise Project Management Office
- Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
Most Popular Blog Posts
- Manage Your Customer Data as a Strategic Asset
- APCO Holdings Named as one of Atlanta Business Chronicle’s 50 Largest Private Companies
- Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
- Omnichannel Service Marketing Yields Better Results
- Affinitiv and AutoLoop Sign Definitive Agreement to Merge
- Digital Retailing is Not About Technology
- Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising Program
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