Michael Cirillo's Blog – August 2012 Archive (4)

If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success! As a provider of dealership website solutions, it almost seems that there ar…



If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…

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Added by Michael Cirillo on August 11, 2012 at 4:08pm — No Comments

Does Personal Appearance Affect Sales?

In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…

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Added by Michael Cirillo on August 7, 2012 at 3:01pm — 11 Comments

How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of…

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Added by Michael Cirillo on August 6, 2012 at 1:46am — 6 Comments

How Important Is Price Really?

For those of you who know a little bit about me, you know that I  worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can…

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Added by Michael Cirillo on August 6, 2012 at 1:31am — No Comments

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