Paul Accinno's Blog – August 2014 Archive (3)

The KPIs of Automotive SEO Accountability

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics…

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Added by Paul Accinno on August 24, 2014 at 4:56pm — 2 Comments

Automotive Reputation Management Isn't Rocket Science

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it…

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Added by Paul Accinno on August 17, 2014 at 4:08pm — No Comments

AutoCon 2014 Scholarships Available through WorldDealer

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!

I will be…

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Added by Paul Accinno on August 11, 2014 at 3:12am — No Comments

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