JD Rucker's Blog – August 2012 Archive (2)

Mix Up Your Facebook Posting Tools

All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…

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Added by JD Rucker on August 18, 2012 at 7:31am — 3 Comments

Any Customer Complaint Can Go Viral

We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.

This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…

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Added by JD Rucker on August 6, 2012 at 4:00am — 2 Comments