First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later…

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that…

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.

Since we're a vendor that specializes in…

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media marketing.

Thankfully, it's not as mythical as the Fountain of…