Here is a must read for all managers and dealers! Ever wonder what your employees and their spouses go through to make your store money? You should! Read this...

http://hpendergast.blogspot.com/

letter 1,

Tim,

Thanks for all your help!

 I can not tell you how pleased we are with you and your company. You and your team breath a breath of fresh air into the event and mail business. I look forward to our continued relationship. You certainly have a great group of real professional straight shooting car guys. I will recommend you to any dealership any time.

 Let me know if there is anything I can do for you. One thing for sure is any dealership in…

"Success leaves clues." I'm not sure where I heard that quote, but in coming up with my top 10 ingredients of sales superstars it certainly resonates with me. First let me define my definition of a sales superstar: Anyone that consistently sells 20+ units a month, and or puts $50,000 in gross on the books; month in month out.

I've compiled my list of 10 ingredients that these sales superstars have in common. Let me know some of your favorites.

1. Superior attitude &…

My buddy Richard A. Browne, who is a huge talent in automotive fixed operations wrote this awesome blog that dealers need to read.  I reposted it here. So here goes...

Scams, Rip Off Report, Poor Business practices, Misleading, Painting the picture of this could be you. Are you a the victim of giving it your all and not seeing your pay check increase but your hours have? This is the current trend in most of today's automotive dealerships and automotive vendors. In the past 3…

Google just rolled out a new feature in their AdWords service: the shared budget. Basically, it’s exactly what you would think it is. It lets you create a single daily budget that is then shared by multiple campaigns in your AdWords account. The idea being that this will make it easier for businesses to optimize their AdWords accounts, enabling them to achieve higher …

Big Data is hard to think about for some and so it becomes nebulous:  So, what is it?  It IS a business advantage--it’s not Internet 2.5 or Internet 3.0, it’s Internet^10.  These are some of the coming things possible (some already here!) for dealers to target for SALES with Big Data:

1. KNOW when your current customers are shopping elsewhere for…

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

I had a great time at AutoCon 2012 meeting and learning from the awesome list of teachers. I look forward to bringing these ideas to my service Department team and moving forward into the future...The past is the past!

I had the great pleasure of being part of the AutoCON team this year for the first annual event. It was held at the Aria hotel and casino in Las Vegas earlier this September. During the conference, I was able to see all my automotive heroes speak and they all inspired me to become even better. Some of them…

Whenever I ask this question, I’m usually very disappointed with the answers that I receive. This past week, when I queried a group enrolled in the NCM Institute's regional Service Management training class in Charlotte, NC, only 20% responded with a “Yes.” My disappointment continues, and…

When we surround ourselves with people who believe what we believe, CUSTOMER LOYALITY and TRUST EMERGES!

WHAT do you do every day?

HOW do you do it?

WHY DO YOU DO IT and WHO really knows about it?…

There is more to email than just having great content, the perfect subject line, and having a perfect layout. What about spam filters? When it comes to your email being filtered, the Return Path Sender Reputation Report identified the following key factors ISPs consider:  IP Reputation, Infrastructure and Content.

Here is what  Tonya…

GEORGE EBERS... "It's easy to understand what we like

to hear."

 

  

This is a real WOW!  Our lives are full of the familiar, the things we are used to, the things we are secure with and the things we have convinced ourselves are okay. These we hear over and over again; we like their sound and are comforted by the  mantra we know by heart.  

  

However, growth is…

Good morning Dealer Elite Members,

As I travel around North America I have found that dealership staff like customers are convinced that servicing their vehicles at a dealership is more expensive than Hans and Franz, Jiffy lube etc.

The competition has not only convinced our customers they have convinced our staff that we are no longer competitive in the market. This is a huge problem and needs to be dealt with.

Step…

I don't know about you but I'm a sucker for classic westerns.  Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective.  It was a simpler time.  Or was it?      

Back then, at least in the movies, there was always a point when the good guys were surrounded.  It always looked like there was no way out.  Or, as the cliche goes, "It looks like the end of the line."  Yet, seemingly out of nowhere a…

Don't forget the Eighth Element in the Modern Automotive Consumer Journey

By Steve Hanson, Cobalt Performance Improvement Consultant

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a…

On September 21st, millions of people across the nation will stand in line for hours for the privilege of paying $800 for a product that does almost exactly the same thing as the one that they probably already own. Analysts predict that Apple’s iPhone 5 could become the…

We have big news for everyone in the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is available on…