The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.

The truth is this: more is not more. It's less when it…

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased…

FOR IMMEDIATE RELEASE

Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



The lower…

Big Brother to the VW Touareg, the VW CrossBlue Concept!

The Volkswagen CrossBlue Concept can be considered a bigger-brother to the VW Touareg. Essentially the VW CrossBlue Concept is 6" shorter than the 2015 VW Touareg for sale in NJ, but longer and wider. The VW CrossBlue Concept…

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in preparation for his ride, the bull promptly lay down in the pen. He considered…

We'll this is it, the time has finally arrived- no more Sundays of having to watch downhill skiing, slow…

The 2015 Mitsubishi Lancer Evolution is the Last Year! 

Mitsubishi has confirmed, and all the Lancer lovers are upset, the 2015 Mitsubishi Lancer and the GSR and MR Evolution models will be no more! Mitsubishi is focused on creating more fuel efficient and electric cars so they are cutting out one of their most popular and sought-after sport sedans with all-wheel drive…

Meet the staff of University VW Market Volkswagen of Albuquerque serving , Rio Rancho, Santa Fe, NM committed to providing the best customer care in auto sales, parts, collision center, special financing, make ready, reception and more.…

On Episode 9 of the +MarketPunch Podcast, Joe Chura CEO of DealerInspire explores what Responsive and Adaptive web design is all about and what it means to your mobile web strategy. 

The differences and similarities between RWD & AWD

- If one is "better" than the other

- Why we should pay attention to Google on the subject

- The bottom line when it comes to…

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Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT……

Friends, call your office manager and have him or her provide you with the last two uniform invoices for you to review. A new client of ours was shocked to learn they were spending $50,000 a year in non-uniform items! Things like air fresheners, mop handles, dust mops, hand soap, and floor mats are just a few we found. Why spend thousands in renting things so cheap to own? Do you think…

Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders

Salt Lake City, UT – September 4, 2014 –…

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…

This article was written by Steven Banks and was originally published on the NCM Institute Up to Speed blog. 

Have you ever prepared extensively for a certain event only to be caught off guard by an unanticipated circumstance? Maybe you prepared for a recital, fully expecting a Tchaikovsky piece to come out of your fingers but mid-recital a contact lens…

When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive industry (and business in general), it’s increasingly acceptable to see…

Greetings Friends,  

How are you coaching your team? Most managers pay very little attention to developing a coaching style. If we don't invest time and effort into developing our coaching skills, we have no chance at being great coaches. Great coaching is a must, to achieve real results.

Click the link below and learn how to develop your coaching…

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.

It may be no surprise that car buying is an emotional…

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:

• Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)
• Leasing transfers…

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months of a twenty-four month contract. And if you want to…