Sara callahan's Blog – September 2018 Archive (2)
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages.…
ContinueAdded by sara callahan on September 26, 2018 at 10:19am — No Comments
Are You Training Customers to Blackmail You for Service?
If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this situation.
In the past, a customer’s leverage was typically the…
ContinueAdded by sara callahan on September 12, 2018 at 9:56am — No Comments
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