I’m a diehard internet guy.  If anyone ever wondered where my prejudices lie this should clear it up.

I was the Internet Director at a metro import store.  The department was responsible for 70% of the new and used car sales utilizing 30% of the sales force and 20% of the budget. 

Looking at NADA Data from 2011, the percentage of our advertising budget was actually pretty low:…

I was visiting a dealership, yesterday, and observed the interaction between a young internet salesman and one of the New Car Managers.  The young ISM had received a request for quote, on a new vehicle, and had approached the desk for help.  The Manager's response was, "Just get 'em in".   When the young ISM started to speak, he was cut off with another chorus of "Just get em in".  With nothing but an email address, I'm sure he responded with something like, "price…