Ketty Colom's Blog – September 2012 Archive (5)

SEO 101



If you aren’t too keen on search engine optimization, I’m here to help you whether you’re going to SEO your website yourself or outsource it. First thing's first, you must always have a strategy.

Pre-Plan

Search engines consider a number of factors when determining how to index. For example, the way the pages of your site…

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Added by Ketty Colom on September 20, 2012 at 11:07am — No Comments

Email Content Filtering

There is more to email than just having great content, the perfect subject line, and having a perfect layout. What about spam filters? When it comes to your email being filtered, the Return Path Sender Reputation Report identified the following key factors ISPs consider:  IP Reputation, Infrastructure and Content.

Here is what  Tonya…

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Added by Ketty Colom on September 18, 2012 at 10:14am — No Comments

The Transparent Marketing Strategy

Ever since I attended the B2B Marketing Sherpa Summit at the end of August,  I’ve been following Dr. Flint McGlaughlin’s latest articles and observations. Today, I came across an article on Transparent Marketing that I believe is worth sharing with you all.

Back in the late 1800s there was a product named Modoc Oil that promised to cure all your…

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Added by Ketty Colom on September 13, 2012 at 10:11am — 1 Comment

What's Showrooming?

Car Dealers! Have you heard of the term, “Showrooming?” It’s basically a customer that comes into your dealership to look at vehicles while looking online on their smartphone at your competitor’s pricing. Annoying, right? So how do you combat these “show-roomers?”

One thing you can do is create a …

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Added by Ketty Colom on September 11, 2012 at 11:22am — No Comments

Social Media Etiquette

I've given insights on when to tweet, how pictures increase your Facebook Fan Page's engagement, and how …

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Added by Ketty Colom on September 5, 2012 at 11:57am — No Comments

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