You have all the tools. A good web site, a contact management system, lots of inventory new and used. You have invested in people of all stripes. Lot attendants, sales people and managers. Everyone seems ready to go. But you are not selling like the old days. Your cost per up is through the roof, perhaps you wonder how long you can hold on.

The truth is, you may be ready to answer yes to the title question. If your team is in place, why not tweek your process just a…

Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

When I started on the sales floor in 1975, things were a little different. No window stickers on trucks, closing rooms, smoking in the offices, drinking in the GSM's office, Demos, draws. The list goes on and on of course.

I really do not want to get labled as an old guy, I am on the cutting edge of Internet and text marketing, and quite a number of my clients have me maintain their CRM's, Web sites or Facebook pages, but now I have seen this business go full circle.

I…