DealerELITE's Blog – September 2012 Archive (1)

Don't forget the Eighth Element in the Modern Automotive Consumer Journey

Don't forget the Eighth Element in the Modern Automotive Consumer Journey

By Steve Hanson, Cobalt Performance Improvement Consultant

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a…

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Added by DealerELITE on September 17, 2012 at 7:00pm — 1 Comment

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