October 2013 Blog Posts (132)

The Power of Now

The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.

 

Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong…

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Added by Mark Tewart on October 29, 2013 at 9:00am — No Comments

Sometimes Loyal Customers Come In Small Packages

There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that can accomplish this instantaneously.

 

Earlier this…

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Added by Mike Gorun on October 29, 2013 at 8:56am — 4 Comments

Live chat is just one relationship starter in your dealership to build loyalty

Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…

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Added by Big Tom LaPointe on October 28, 2013 at 11:00pm — No Comments

The Continued Rise of Bad Search Marketing Practices

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It's a plague in many industries, but seems to find its happiest home in the realm of search marketing.

There's a reason for this, of…

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Added by JD Rucker on October 28, 2013 at 11:00am — No Comments

Danbury Auto Group Sees a 15% Closing Ratio on Chat Leads

Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first joined the dealership. The Internet department was only seven months old and it…

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Added by Ketty Colom on October 28, 2013 at 10:17am — No Comments

"It's Nice To Be Important, But It's More Important To Be Nice!" Kill Them With Kindness...

"It's nice to be important, but it's more important to be nice."  ~Author Unknown

Kindness is a very important characteristic in life and in selling. The hardest part of being kind is the decision to do it even when it is not being done back to us. Especially in dealing with a customer who doesn't like sales people and is not being…
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Added by Joseph Cala on October 28, 2013 at 9:00am — 8 Comments

Check You Personal Battery - How's Your Positive Energy Level?

Think of your attitude as a giant battery. When your battery is fully charged you are happy and productive. When your battery is low you are grumpy and unproductive.

 

Negative inputs and events drain your battery. Some of these include:

  • Arguments – have you ever noticed how tired you are after a big argument? All that negative energy has drained…
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Added by Al Mosher on October 28, 2013 at 8:32am — No Comments

The Internet Sales 20 Group's VIP Networking Party Will Be Held In Hollywood's #1 Nightclub, The Emerson Theatre

http://www.internetsales20group.com 856-546-2440

The Internet Sales 20 Group's VIP Networking Party Will Be Held In Hollywood's #1 Nightclub, The Emerson Theatre

The 2013 Internet Sales 20 Group in Los Angeles California will have its…

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Added by Sean V. Bradley on October 27, 2013 at 8:41pm — No Comments

Internet Director / Internet Sales Manager Responsibilities Part 4 - Automotive Sales - Car Sales



http://www.dealersynergy.com 856-546-2440

Internet Director / Internet Sales Manager Responsibilities Part 4 - Automotive Sales - Car…

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Added by Sean V. Bradley on October 27, 2013 at 7:09pm — No Comments

100-115 Characters: The Sweet Spot for Getting Retweets

Best Tweet Length

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…

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Added by JD Rucker on October 27, 2013 at 10:30am — No Comments

How to Overcome the Number One Obstacle in Every Sale! Don't Lose Confidence In Yourself...

It's not who you are that holds you back, it's who you think you're not." ~ Author Unknown   

I'd like to start out with a story that maybe some of us can relate to. This deals with the number one obstacle of the sale. You! The demo is completed, they love the car, they love you, they love the ease of everything so far and now…

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Added by Joseph Cala on October 27, 2013 at 9:00am — No Comments

Internet Director - Internet Sales Manager - Responsibilities Part 3 - Sean V. Bradley & Joe Cala of Dealer Synergy



http://www.dealersynergy.com 856-546-2440

Internet Director - Internet Sales Manager - Responsibilities Part 3 - Sean V. Bradley & Joe Cala of Dealer…

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Added by Sean V. Bradley on October 26, 2013 at 9:00pm — No Comments

Re: Internet Manager Best Practices

http://www.dealersynergy.com

Joe Cala and Sean V. Bradley shot a video response to Aaron Harris's question about what are Internet Director Best Practices on Dealer Elite...

Re: Internet Manager Best Practices (Aaron Harris Question) - Sean V. Bradley & Joe…

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Added by Sean V. Bradley on October 26, 2013 at 1:00pm — 1 Comment

Understanding the Differences Between Adaptive and Responsive Website Design

There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…

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Added by JD Rucker on October 26, 2013 at 10:00am — No Comments

The E3 Formula! (Evaluation + Education = Elevation)

To evaluate means to ascertain or fix the value or worth of something. To examine and judge carefully. Another word for evaluate is appraise. Now that's a word I'm familiar with. Appraise! In the car industry we use this word…

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Added by Joseph Cala on October 26, 2013 at 9:00am — No Comments

Are You Set Up For A Successful Weekend?

So as you head into the weekend, are you setting the stage to be successful? Are we reaching people how they like to be naturally reached? When you think about the most common and effective ways people communicate today; text messaging, social media, social media messaging and cell phones; are we ignoring these avenues only focusing on…

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Added by Joseph Cala on October 25, 2013 at 6:00pm — No Comments

DealersLink® is on CBT News today

Travis Wise from DealersLink® is on CBT News today showing ExportPro® and FastBook® VIN Scanner Mobile app capabilities from #DD15 Digital Dealer.

http://cbtnews.com/ | http://dealerslink.com 

Added by Devon Peterson on October 25, 2013 at 11:31am — No Comments

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…

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Added by JD Rucker on October 25, 2013 at 9:30am — No Comments

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