Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool.

Form Conversion Rate (FCR) is the percentage of site visitors that have completed and submitted a form on your…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.

The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong…

Enhancements, including optimized assessments, an interactive calculator, and a new welcome guide, enable dealers to better meet the expectations of today’s “expert researcher” through a completely connected shopping experience

Las Vegas, NV – …

Urbandale, IA—October 23rd, 2017—Flick Fusion today announced the release of VidCom Mobile App, a groundbreaking new app that takes customer communications to a new level. VidCom is a multi-platform video communication app that enables dealership personnel to engage consumers by sending them a video email or video text that encourages the customer to click on a "Video Call" button. When the customer initiates the call, dealership staff is connected with them via a live-streaming,…

ALBANY, N.Y. – Oct 23, 2017 – More than 100 Auto/Mate customers walked away with the tools and resources they need to make their dealerships successful, according to the DMS provider, which just wrapped up its annual User Summit in San Antonio this past week. The three-day event provided dealership employees a variety of educational workshops, presentations and training sessions to better utilize the Auto/Mate system and see what features are new and lined up for…

If you haven’t found yourself puttering to a standstill with the Reserve Fuel icon lit up, you’re either very conscientious, or you haven’t been driving all that long. Occasionally running out of gas is one thing, but regularly hitting your reserve can have potentially serious consequences, for your car’s components – and even for your safety.

Understanding your reserve tank

When it comes to running out of juice, the term 'reserve tank' is sometimes used – but…

On November 1st I will be presenting a free webinar for Automotive News in their Fixed Ops Journal at 2:00 pm ET. This webinar has the topic of Overcoming Your Technician Crisis. In this webinar, we will cover the reasons for our current shortage and spell out how your dealership…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.

During September, shopper interest in Full-Size Luxury Sedans grew 15%. The…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with AutoAlert, the industry’s top data-mining and communication solution.

Under the agreement, Black Book will populate AutoAlert’s algorithms with the industry’s most accurate vehicle values, giving dealers…

Specialists in online guided shopping and consumer engagement to participate in largest third-party partner program in the industry

Indianapolis, IN – October 19, 2017 – …

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?

Ten years ago, the ad spend was all in…

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?

Ten years ago, the ad spend was all in…

Do you really know how your salespeople are answering this question:  “What time do you…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

The information that the technician provides the manufacturer is one of the most vital sources of product improvement information that the manufacturer can get! So by writing your comments well, you are doing what you do best to not only help the customer but also keep vehicles functioning and improving. You are what helps us get kids to school,…