ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto dealerships using the etfile document imaging, filing & retrieval system can now receive deals from…

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.

This is a competitive world. The competition level is draining and…

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a discounted oil change for his vehicle from the dealership from…

http://www.internetsales20group.com 856-546-2440

Sean V. Bradley "Money Mind Mapp" Keynote Speech - Internet Sales 20 Group - Boston, MA -…

Nationwide 2015 Ford F150 Test Drive Event - Drive the Future of Tough.

Just like the Mustang Bucket List Challenge, Ford has introduced the 2015 F150 Tour Event which will be hosting…

Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility in Kansas City, welcoming a new class of dealership managers who come to us for formalized training specific to their job responsibilities. Even before introductions, sometimes I will ask the class some questions:

“How many of you, when you interviewed for your first job in the car business were shown a written job description and job objectives or expectations that you would…

When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.

The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent…

I am sure you know that the customer pay rate is a balancing act. Getting what you want must never exceed reality. Obviously a thousand dollars an hour looks great on paper, but with that rate you will most likely sell zero hours.

Click the link below to hear how to balance your…

I’ve written many times about the value of training and professional development to employee retention.  Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security.…

I am amazed at how many experts there are in the Automotive industry. Now I am being a tad bit sarcastic here so bare with me.

For the past 25 years of my automotive career I have been to numerous training seminars and they are almost always a repeat of something someone else said decades ago. However I very seldom read articles about building team morale up. This has been the biggest issue of every dealership that I took over. Yes I changed processes and the way a few things were…

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…

Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to connect with your online shoppers in a way that builds trust and starts lasting relationships before they even reach your physical store.

However, in-house live chat can be a bit challenging if you’ve never done it before. That’s why I’m sharing some quick tips to help any first-timers get started.

CHAT…

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles and how we should classify them.

First and foremost, let's…

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

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Clearwater, FL--October 13th, 2014--AutoLoop today introduced Engage^TM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers. Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all…