Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

"You miss 100% of the shots you don't take" Wayne Gretzky

For some reason, I'm on a Wayne Gretzky Quote kick this week. At first this seemed weird to me since I'm not a hockey fan, but then I realized why I love Wayne's quotes:

1. He is a champion, and will be remembered as one for the rest of his life.

2. His quotes transcend hockey and are really relevant in sales.

3. My middle name is Wayne and this obviously means we have some sort connection. (this one may be…

http://youtu.be/1S7kMfYpewk

All car batteries contain sulfuric acid and produce hydrogen and oxygen gases. If the hydrogen gas comes into contact with an ignition source, the battery can explode, sending pieces of the battery and acid flying. There are several safety precautions technicians should routinely follow when handling car batteries. This three minute…

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

From Wikipedia; The Secret describes the…

We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the action items, everyone assumes that it's "someone else's business" to take care of them. And nothing actually gets done.

Every effective safety program has a safety coordinator. In some cases, the coordinator is a GM or high-level executive. If that approach works for your dealership, stick to…

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

Salt Lake City, Utah – October 16, 2012 – DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…

Here’s your dilemma: One of your top performers--maybe a vehicle sales consultant, maybe a service advisor, maybe a technician, maybe an F&I producer--just advised you that he really wants to become a manager. Although you don’t really want to lose his production, you know that if you don’t appropriately address his request and desire, he might quit and leave, or maybe worse, he might quit and stay.

Here is what else probably bothers you about this situation;…

 I gamed it from 30 to 70. Never registered for or received perks.  My stats go a long ways to proving that at worst, Klout has no credibility and at best, it is a game that should not be used for anything other than entertainment. I became…

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference.  Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/). 



In addition, dealers and vendors will be able to…

How many hours do your sales people spend at the dealership on a daily basis?  If you're like most dealers, there will be days when the staff works key to key.  Those 12 hour days can drag for some.  But, for those who have customers, it seems to speed by.

That said, how can dealers tolerate the speed merchants who call themselves…

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…

A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…

There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.

I switched my way of thinking in 2009 but for many it…

We've created a form to show you what the true value of AutoCapture is. Click either of the links below to find out how much additional gross AutoCapture can add in your dealership immediately! #AutoMarketing

Don't know what AutoCapture is? Visit us online to learn more at www.konig.co

• Capture…

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…