Collins English Dictionary defines customer satisfaction this way, “a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one of their primary goals to have satisfied customers. I’m here…

In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need improvement.

Speaker, author and accountability expert, Linda Galindo, recently…

Estates, minivans and SUV’s... Why is it that we tend to regard all the big, bulky cars, the ones that drive like boats, the big, clunky, uncool ones as mummy mobiles? Why can't a hardworking parent drive something with a little bit of style and class to it? Something that offers a fair bit of luxury and handles like a dream? Something like the Mercedes E63 AMG?

Practical Considerations

Now obviously, there are practical…

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!



Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!



Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…

If you were to follow around the most successful salesperson you know for a week and then follow a failing salesperson for the same amount of time, the differences would be glaring. It boils down to successful habits. What you do habitually in small incremental actions adds up to huge differences in results by the end of just one week.

Recently, I was visiting a dealership where some of the salespeople had attended a sales seminar I had conducted. One of the attendees of my…

Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.

Porsche birthday press release:…

I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…

 September's Sales in the USA ?

FINAL: U.S. automakers reported September sales of 1.14 million light vehicles, bringing the month's seasonally adjusted annual rate (SAAR) to 15.23 million, This is the lowest level since April, and a large fall from August's . Which was inflated because of Labor Day to16 million SAAR.

Some of the high-volume sellers, GM, Honda, VW, and Hyundai /Kia all reported year-over-year declines in DSR.…

Direct marketing and advertising persuades your audience to take action by targeting them in an appealing, creative way.

1. Use your car or truck – You can follow Nascar’s lead by covering your vehicle with vinyl wrapping or magnetic signs that advertise your business.
2. Signs, banners and posters – Keep paper materials that promote sales, offers and promotions close at hand, and use them when opportunities present…

During a game, athletes don’t have time to get hung up on a good or bad play. Good players make plays-they may cause or recover a fumble; they may run an interception or return a punt for a touchdown. On the flip side, good players also make mistakes-they fumble the ball at critical times, throw an interception while scrambling to make a play or send the overtime…

Improvement is a universal theme. We all want to be better… to do better. We want our business to improve and we want our personal lives to improve. The question becomes, “How do I make that happen?”

1. Plan

The first step along the path to improvement is to plan. Decide where you or your business needs to improve. Set goals you want to reach…

What was the last restaurant you ate at? Did you tell anyone about it? Why? What prompted you to do so? Did you get good service, bad service? Was the food great or horrible?

What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that restaurant provided. You’re certainly more likely to…