Sara callahan's Blog – October 2016 Archive (2)
Using Content as a Sales Tool
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and any prospects investigating a…
Added by sara callahan on October 19, 2016 at 9:52am — No Comments
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer mandated that dealers couldn’t publish that…
Added by sara callahan on October 12, 2016 at 9:17am — No Comments
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