Doug Davis's Blog – October 2012 Archive (1)

Turning Buyers Into Shoppers

I was amazed to learn that, during the research phase, customers spend 17 to 19 hours, on the internet, before visiting a dealership. Much of that involves vehicle comparisons but anyone is naive if they don't think that price is a chief consideration. A recent Cobalt study stated that the average consumer visited eight dealership websites. These customers tend to be at the bottom of the sales funnel. At this point, they should have narrowed it down to a…

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Added by Doug Davis on October 20, 2012 at 2:00am — No Comments