As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers.  It seems that auto dealers are concerned more about their online reputation now than ever before.  While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership.  Once a structure is in place, managing an online reputation is actually a very…

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The major thing was…

So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits.  I mean I know Flickr to be the best but it has been a while since I last researched.  I figured photobucket , shutterfly, and others would have similar results.  Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.

Here is the link to check it out:…

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

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A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting.  The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited.  Create…

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Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone.  Stan is sporting Cardone posters and gear in order to stay motivated.  The goal is…

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Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor.  Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.…

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Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).

http://www.dealersocket.com/public/pdf/casestudies/apple_honda_wins_automotive_internet_sales.pdf

Apple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRM

Eric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols…