Ketty Colom's Blog – October 2012 Archive (10)

The Consumer Experience

 

The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the world in ways that no one could have ever imagined some

twenty years ago. Let’s face it, the Internet is here to stay and your dealership’s website is becoming the go-to for interested car buyers. Don't make your customers wonder whether they've visited the wrong side of the…

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Added by Ketty Colom on October 29, 2012 at 1:55pm — No Comments

Are your Video Ads Ready for the Holidays?

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. www.autoblog.com/media/2010/12/pomplamoosehyundai.jpg" alt=""…

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Added by Ketty Colom on October 24, 2012 at 3:18pm — No Comments

Need more of a Following?

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is  pretty darn small. So how do you get your word out there? Recruit…

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Added by Ketty Colom on October 22, 2012 at 10:57am — No Comments

Have Vampires and Zombies Lurked into Your Workplace?

Vampire and zombies are everywhere. It’s been a Summer and Fall full of supernatural events and television.. From True Blood to the Walking Dead, and to people showing zombie-like symptoms across the U.S., have you wondered if vampires and zombies lurked into your workplace?  Yes, I did write vampires and zombies. According…

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Added by Ketty Colom on October 18, 2012 at 10:30am — No Comments

The Ultimate Social Media eBook

The days of limited engagement with your customers are over. According to Facebook, there are 3.2 billion likes and comments a day on their Website. How, as dealerships, do you manage social media? Do you update your blog once a month or do you post on Facebook once a day? There is no golden rule, but there are easy guidelines to follow.

ActivEngage knows that social media is an ever changing medium to communicate with your dealership’s customers and we know that it can be a pretty…

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Added by Ketty Colom on October 17, 2012 at 9:00am — 4 Comments

Top 10 Blogs And News For Auto Dealers: October 8-12

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Toyota sells cars on HSN, there’s a giant diamond in outer space, and the EU…

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Added by Ketty Colom on October 12, 2012 at 10:41am — No Comments

Brands with Global Recognition

 

 

It’s about that time again to see what is the most recognized brand in the world and on Facebook. The latest study from Interbrand reveals globally recognized brands while a study from Covario names the top brands on Facebook. How did the automotive industry fair in these studies? Pretty dang well!

Here is how the automotive…
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Added by Ketty Colom on October 11, 2012 at 11:50am — No Comments

Facebook's New Collections Feature

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.…

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Added by Ketty Colom on October 10, 2012 at 11:19am — No Comments

Bing and Yahoo SEO

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In…

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Added by Ketty Colom on October 3, 2012 at 11:00am — 2 Comments

Twitter Brand Tools

Twitter recently announced some improvements for their advertising platform,  including the ability to choose which tweet you promote and reporting of follower growth. Manually selecting a Promoted Tweet lets you can pick exactly which Tweets you want to go out, allowing for a much deeper integration of paid media in any brand’s Twitter strategy. According to…

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Added by Ketty Colom on October 1, 2012 at 10:09am — No Comments

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