Alexia E Henson's Blog – October 2016 Archive (1)

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.



Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…

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Added by Alexia E Henson on October 20, 2016 at 9:27am — No Comments

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