Joseph Cala's Blog – October 2013 Archive (10)

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars

I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.comNearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life.…

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Added by Joseph Cala on October 31, 2013 at 6:30am — No Comments

"The Blueprint Determines The Final Product" The Builder Will Not Build Beyond The BluePrint...

If you wanted to build a new dealership, how would you do it? Would you just grab a bunch of nails, screws, wood and material and start? Would you just wake up one day and say, "Today's the day" and go to the home depot and start buying the materials? Would you search the Internet and figure out how to do it yourself? In truth, you know as well as I, that there are a…

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Added by Joseph Cala on October 30, 2013 at 9:00am — No Comments

"Be The Best You Can Be Today!" Start With What You Have...

Zig Ziglar

"Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be."

 

Do Your Best!

When we do the best we can, where we are, with…

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Added by Joseph Cala on October 29, 2013 at 9:00am — No Comments

"It's Nice To Be Important, But It's More Important To Be Nice!" Kill Them With Kindness...

"It's nice to be important, but it's more important to be nice."  ~Author Unknown

Kindness is a very important characteristic in life and in selling. The hardest part of being kind is the decision to do it even when it is not being done back to us. Especially in dealing with a customer who doesn't like sales people and is not being…
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Added by Joseph Cala on October 28, 2013 at 9:00am — 8 Comments

How to Overcome the Number One Obstacle in Every Sale! Don't Lose Confidence In Yourself...

It's not who you are that holds you back, it's who you think you're not." ~ Author Unknown   

I'd like to start out with a story that maybe some of us can relate to. This deals with the number one obstacle of the sale. You! The demo is completed, they love the car, they love you, they love the ease of everything so far and now…

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Added by Joseph Cala on October 27, 2013 at 9:00am — No Comments

The E3 Formula! (Evaluation + Education = Elevation)

To evaluate means to ascertain or fix the value or worth of something. To examine and judge carefully. Another word for evaluate is appraise. Now that's a word I'm familiar with. Appraise! In the car industry we use this word…

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Added by Joseph Cala on October 26, 2013 at 9:00am — No Comments

Are You Set Up For A Successful Weekend?

So as you head into the weekend, are you setting the stage to be successful? Are we reaching people how they like to be naturally reached? When you think about the most common and effective ways people communicate today; text messaging, social media, social media messaging and cell phones; are we ignoring these avenues only focusing on…

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Added by Joseph Cala on October 25, 2013 at 6:00pm — No Comments

Bad Company Ruins Good Habits! Important Key To Succeed in the Dealership...

Aristotle said, "You are what you repeatedly do, therefore excellence is not an act, it is a habit!"

 

A habit is something you form into your life due to a continued daily practice. Depending on what you are continually practicing, habits can be either good or bad. The time and efforts you invest into them determine the…

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Added by Joseph Cala on October 24, 2013 at 9:46pm — 4 Comments

Finish Strong!

As we approach the end of this month let's finish strong and remember to:



1. Follow through and follow up with any leads that you haven't reached within the past 30 days.…




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Added by Joseph Cala on October 22, 2013 at 10:30pm — No Comments

Be A Thermostat Not Just A Thermometer!

Be A Thermostat Not Just A Thermometer!

 

Being in the business for my short time, I've realized this one thing. Most dealerships are doing the same thing. Now I didn't say, "ALL Dealerships are doing the same thing" because I realize that there are some that really have set themselves apart from the masses of mediocrity. However, most…

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Added by Joseph Cala on October 22, 2013 at 11:00am — 2 Comments

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