Brian Pasch's Blog – October 2012 Archive (1)

Time To Align Your Marketing and Merchandising Priorities With Google Analytics

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 3:30pm — No Comments

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