With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

This Week in Social Media

News for the Week of October 24

Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses

Facebook issued an update to improve the usage of the Events bookmark by adding a new…

Canadians Find YouTube Ads 57% More Engaging Than TV Ads from AutoAlert on…

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world.  All these things are causing a major shift in the way…

This Week in Social Media

News for the Week of October 17

Pinterest Increases Targeting Options for Ad Campaigns

Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get…

Instagram Has 58 Times More Engagement Per Follower Than Facebook from AutoAlert on…

This Week in Social Media

News for the Week of October 10

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?

The connection your employees have with your customers is…