Larry Bruce's Blog – October 2012 Archive (2)

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…

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Added by Larry Bruce on October 19, 2012 at 6:00pm — 2 Comments

What The Merovingian Can Teach You About Marketing

"Why"?

This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…

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Added by Larry Bruce on October 13, 2012 at 10:48am — No Comments