It kinda seems like the car business has turned into the "leads" business.



Dealers now spend more money on digital advertising than on any other advertising medium.



If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…