I was surprised by a post that I saw on AutoNews today.

Apparently Toyota has a commercial out with Kyle Busch singing "Everyone needs a second chance" as a pun. "Experts" suggest that Toyota is pulling a subliminal messaging act, trying to get…

For as many dealers that are gung-ho about Automotive Live Chat and having dealer chat software on their website, there are just as many dealers who are reluctant to add this feature. The reasons range from price, to doubting its effectiveness, to just plain not wanting to accept that we live in an internet based world. Are some of their reasons legitimate?…

Now that Dealer Chat services have had a chance to penetrate the business, chances are that you've heard all about the service and its ability to generate high quality automotive sales leads.

Maybe you've already signed on and are already reaping the benefits of dealer chat.

Maybe you're…