The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 1st @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: +Mike…

The difference between being a bestselling author and starving artist is a fine line we walk everyday…

Word Tracks in our business is a crucial and vital part of our strategy and successes…

However, as important as they are… They only account for 7% of our communication skills!

  This is a topic every manager should address with their…

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.

According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find…

Auto industry veteran to focus on implementation of izmocars auto business solutions in dealerships across the country, including AOA which is generating $475 in average accessories revenue increases for dealerships across the country.

izmocars (http://www.izmocars.com) a leading provider of automotive business solutions today…

izmocars’ industry first brings suppliers, re-stylers, installers and dealers together to better coordinate parts updates, pricing, ordering and installation; Supplier dealer orders increase nearly 400% after only two months on network

Las Vegas, NV - izmocars (http://www.izmocars.com) today announced that it will unveil the revolutionary AOA Supplier Digital Network at this week's 2011 SEMA show in Las Vegas. The new…

There are zombies out there right now trying to “manage” your business’ Social Media.  Many dealers are still defining what Social Media means to them and their business.  If you’re not a regular user, it’s hard to decipher what really will work for you.  Some promise success; others scare you into a…

First, let me assert this:  There is NO such thing as “purity and sanctity” of a customer review of a business.  Of ANY business, dealership or not.  Why?

For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate of spaghetti” (whether the reviews were performed on the business’…

Some of the enhancements made over the last week to the G+ platform lead me to believe that they will be launching business and branding pages this week. If not this week I gather very soon. 

In the last week the G+ has introduced What's Hot, Ripples  and a basic moderation tool for G+ hangouts. I have also heard rumors of phone integration or having the…

Good morning,

Like most of you, training is a large part of what I do everyday. Maybe more than most of you since I work with dealers and training is part of my job. Either way in order to manage people, improve what your team does or in order to spend less time micromanaging your team training is critical.

As you may know there are three stages to learning anything in life. The first step is to have an understanding of what the training is about or the Why?…

This is my first day back after a five week road trip.  I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits.  But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best.  My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon.  In other words, I am only the beginning.

When…

I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: "Just How Far Behind Are We?".



This is actually a common question that I get asked…

It’s been said, “Time flies when you are having fun”… it also flies when you are scratching and clawing to get to the next day, week, or month; before you know it, a new year begins in our hamster wheel of life. We live our lives either coming out of something or racing to our aspirations; it’s as if we either live our lives in the past, filled with regrets,…

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

Have a Plan: Before starting any…

If you are looking for a solid addition to your team and feel that my experience, knowledge and abilities are a great fit, here are 40 reasons why you should consider me.

Customer satisfaction and customer retention are paramount for a dealerships long term success!

So…..how can you make sure that your entire team understands this and performs at its highest level??

You HAVE to build a culture!

Here is a link to a blog that I wrote about building a culture:

Are you just training them…

Would you go to or send your Automotive Sales Staff to a Sales Training and Prospecting Workshop in Ann Arbor Mi. on Friday, November 18th?

SALES TRAINING WORKSHOP/SEMINAR

Would you send your sales staff, or as a sales professional or manager attend a workshop to grow your sales prospecting skills? Would you like to see one of the best Sales Trainers in…

Would you go to or send your Automotive Sales Staff to a Sales Training and Prospecting Workshop in Ann Arbor Mi. on Friday, November 18th?

SALES TRAINING WORKSHOP/SEMINAR

Would you send your sales staff, or as a sales professional or manager attend a workshop to grow your sales prospecting skills? Would you like to see one of the best Sales Trainers in the Industry Fran Taylor the “King of Prospecting” from Taylor Techniques teach you to do these things?

SOLUTION

If…

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

A question every salesperson should ask of oneself…

At some point in time even the best and brightest… sharpest and most straightforward of sales professionals have to make a purchase of some…