HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...
| by David Metter
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently…
ContinueAdded by David Metter on October 31, 2017 at 3:23pm — No Comments
Why You Should Sponsor Local Sports to Increase Retention
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!
Sports is all about emotions too. The highs of championships, the…
Added by Staff Writer on October 31, 2017 at 1:03pm — No Comments
Used Vehicle Values Depreciate at a Steady Rate
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
ContinueAdded by Black Book on October 31, 2017 at 11:20am — No Comments
Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released its latest auto shopper study in collaboration with Ipsos Connect, “Today’s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions.” The report looks at new trends in luxury auto shopping to better understand the luxury auto shopper mindset. …
ContinueAdded by John Sternal on October 31, 2017 at 10:59am — No Comments
Kerrigan Advisors Represents Puente Hills Chevrolet in Sale to Pendragon PLC
Family owned and operated since World War II, Puente Hills Chevrolet changes hands with the retirement of co-owners Tom Hoffman and Gary Campbell; Pendragon’s first US acquisition since the early 2000s.
Irvine, CA, October 31, 2017 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised Tom Hoffman and Gary Campbell, co-owners of Puente Hills Chevrolet, in their…
ContinueAdded by Crystal Hartwell on October 31, 2017 at 10:14am — No Comments
Holidays are the Perfect Time to Nurture Loyalty
It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge…
Added by Mike Gorun on October 31, 2017 at 9:34am — No Comments
ELEAD1ONE Releases Free eBook for Auto Dealers: Fix Your Phones & Boost Profit in Your Service Department
Atlanta, GA - October 31, 2017 -…
Added by Bill Wittenmyer on October 31, 2017 at 9:08am — No Comments
Forget Millennials, Here Comes Generation Z
Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the retail and business world as the Millennial generation starts to enter middle age.
Fearfully known as “…
ContinueAdded by Staff Writer on October 30, 2017 at 11:00am — No Comments
Auto/Mate Named a "Best Place to Work" in New York's Capital Region for Eighth Consecutive Year
ALBANY, N.Y. – Oct 30, 2017 – Auto/Mate Dealership Systems announced today it has been named a "Best Place to Work" in New York's Capital Region by the Albany Business Review. This is the eighth consecutive year that Auto/Mate has received the award, and the first year that Auto/Mate has placed in the category for large companies, defined as those with more than 150 employees.
"When we first won this award in 2010 Auto/Mate ranked in the mid-size companies…
ContinueAdded by Mike Esposito on October 30, 2017 at 10:42am — No Comments
6 Powerful Ways to Stand Out as a Sales Associate
Being a sales associate can have many challenges, especially in the automotive world where there are several sales associates in one place all with the same objective…to sell cars. It’s not enough just to show up in the morning, you have to be on top of your game in all areas so you can really shine. There are several things you can do on a daily basis to stand out and…
Added by Derek White on October 27, 2017 at 11:37pm — 1 Comment
Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads
Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.
This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.
Very recently, it all…
Added by Staff Writer on October 27, 2017 at 2:20pm — No Comments
To Improve Customer Experience, Employees Must Own It!
Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited…
Added by Chris Miller on October 27, 2017 at 10:22am — No Comments
“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the…
Added by Scot Eisenfelder on October 27, 2017 at 10:03am — No Comments
ELEAD1ONE Inbound Call Center Delivers 70 Percent Service Appointment Set Rate for Gettel Automotive Group
Customer Experience Improvement Drives 15 Percent Increase in Fixed Ops
Atlanta, GA – October 23, 2017 - ELEAD1ONE announced today that its…
Added by Bill Wittenmyer on October 27, 2017 at 9:30am — No Comments
MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.…
ContinueAdded by John Sternal on October 26, 2017 at 10:14am — No Comments
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and…
Added by Timmy D. James on October 26, 2017 at 9:08am — No Comments
New Report: Auto Dealers Consider Themselves Progressive/Willing to Adopt Digital Retailing, But Actual Digital Adoption Lags
eLEND Solutions Digital Retailing Survey reveals disconnects between what dealers say and what they do regarding digital retailing. And there is confusion about what digital retailing actually is: majority define it as posting inventory online.
Foothill Ranch, CA –October 25, 2017 – A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of…
ContinueAdded by Crystal Hartwell on October 25, 2017 at 1:10pm — No Comments
5 Tips For Managing Your Teams
When you're responsible for managing employees, it's important not to slip into a habit of managing with emails. Your employees are your team. Imagine if…
Added by Bill Wittenmyer on October 25, 2017 at 9:30am — No Comments
Why I Still Write About Process (and Why You Should Care)
Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”
Why I Still Write About Process (and Why You Should Care)
With all the cool,…
ContinueAdded by Steve Stauning on October 25, 2017 at 7:19am — No Comments
Car Segments Depreciate at a Steady Rate
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
ContinueAdded by Black Book on October 24, 2017 at 11:18am — No Comments
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