This Week in Social Media

News for the Week of November 21

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

Has Retail Automotive Failed The People It Serves?

Most dealers would disagree, but numerous studies have shown that consumers are dissatisfied with the traditional sales process and would avoid it if they had viable alternatives.

Customer Centric

In order for car dealerships to compete in an era where digital disruption is continually…

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:

1) Which…

Pace of acquisitions slow for balance of 2016; incoming Trump administration motivating sellers to push closings to 2017, while more foreign investment anticipated next year

Irvine, CA, November 22, 2016 – Dealership M&A activity declined by 7% in the first nine months of 2016 YOY, with sellers likely to push closings to 2017 in anticipation of potential tax benefits from the incoming Trump administration, according to analysis from the Blue Sky Report™, a Kerrigan Quarterly,…

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this is not…

Partnership enhances customer interaction with auto dealer

service customers, boosting sales and retention

LONG BEACH, Calif., and ATLANTA, GA -- November 22, 2016 -- myKaarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry and MDL autoMation (MDL…

There are many car insurance policies available on the market today. For this reason, it can be very difficult for consumers to find the best policies for their families. In order to find the best policy for your family, you must review your budget, your personal protection requirements, and a variety of other factors. By reading through the following paragraphs, you will better understand how you can go about finding the best policy available to you on the market…

Auto insurance quotes are generally free so don’t just take out an auto insurance policy based on the first auto insurance quote you get.

The best possible way for saving money on your auto insurance is to get at least three insurance quotes. Granted, getting multiple insurance quotes will take you time but if you compare your hourly rate at work to the amount you could save on your auto insurance I think you will agree that getting several auto insurance quotes is a valuable use of…

It is true that having a car for easy movement is considered a good idea but note that moving around with an uninsured car is a very bad idea. It is a bad idea to you as the car owner taking all risk on your expensive investment.

What happens if the car gets involved in an accident? Are you truly ready to take care of the charges for repairs or a complete replacement? What if you have also destroyed another road user’s car and you have to get it fixed or replaced? Even if you…

Affordable car insurance is something that everyone wants to find and have. You realize that you cannot afford to drive a car on the road without insurance, at least not without asking for trouble, but keeping car insurance as affordable as possible, especially with consumers tightening their belts to the breaking point these days, can be a challenge.

With that in mind, below are listed several tips to keep in mind so that you can find the most affordable car insurance available. By…

Buying a new car is not at all a big deal for some people, but for some it is an important changeover from one phase to another in their life. Do you belong to the second category? Are you planning to apply for an auto loan to buy a new car? Car financing can be very intimidating if you are new to it. Your car dealer may deceive you, if he finds you are new to this. Do you have a bad credit score? Don’t worry. You can still get a car loan, if you find the right financing…

Recession-Proof Your Dealership

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…

My friends at CallRevu are allowing me to share some interesting statistics from their most recent 2 million call report. This quarterly report aggregates data from over 1,200 dealerships and is sure to be eye opening for many dealers.

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DMS Designed By Car People For Car People^TM Remains #1 in Customer Satisfaction

Albany, N.Y. – November 21st, 2016 – Auto/Mate Dealership Systems announced today that with its latest round of hiring, its employees have surpassed 1,000 years of combined experience working in car dealerships. Auto/Mate's dealership management system (DMS) software was Designed By Car…

An Insight into Human-Centric Design

One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.

Businesses like Amazon have grown into hugely popular industry giants…

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.

Well, guess what: With no more money spent, if you change your…

Lately there have been some pretty hip writers talking down the old, dusty website lead as if dealers should forego this antique in favor of the more Avant-garde “engagement” or the equally vaporous “VDP views.” Their argument – when they bother to attempt one – basically boils down to “consumers don’t submit leads; they engage.”

Okay. Great. But, um,…

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…