Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many opinions and…

Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate…

The reality is your staff is failing because there is no process, no game plan and you are leaving money on the table! The question is are you sick of wasting advertising dollars only to have customers choose not to do business with your dealership?

The first impression customers get over the phone is critical and "Making it up", or shooting from the hip just…

Important for Auto Dealers….

Adding Video to your existing page is often over looked, this type of digital media can separate your dealership from the next one, realize now that it is such a very important step in marketing your dealership, you can connect with over Millions Video Users, around the world.

Sounds Easy, right? It is very easy, and effective, and can help to SEO your Dealership.

Grab the video icon, and upload your videos daily to different friends pages. …

I have a different perspective about online reputation and ratings for car dealers.  It comes from my days working the line, selling cars, and from eventually managing stores that were consistently #1 in our market.  Our team always knew they were a vital part of delivering an outstanding experience.  The success…

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.…

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

Just the reference to the term  'Old School Car Guy' is an insult designed to  conjure up mental images of an extinct Mastodon being sucked down into the tar pits after eating the last brown shriveled leaves off of the trees. The hidden message in these terms is…

Weighing the high prices of gasoline and the public’s growing concerns about global warming, air pollutants and environmental health hazards, it’s not a surprise that fuel economy is playing a larger role on people buying a car.

To help car buyers make a more informed decision about the cars they buy, the U.S Environmental Protection Agency (EPA) has designed a new window sticker full of information about fuel economy. This sticker is on all new cars, light trucks and sport utility…

Optimizing Facebook Marketing for Your Business

Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is becoming an increasingly important component of a company’s online marketing plan. Following are some Facebook marketing tactics that can work for your business:

• Share your content. A Facebook presence should be…

Stop giving away additional, incremental sales and gross! Today's NCMi Up To Speed blog discusses how to set up an AS-IS used car sales process in your store.    

If you're not in the AS-IS used vehicle business, you should be!

By Garry House, Director, NCM…

Educational video: "the general duty clause explained". The General Duty Clause is one of the top ten OSHA violations for dealerships in 2010-2011.
http://ning.it/w1YYDu For a complete overview of top 10 OSHA citations by auto dealerships: http://ning.it/v0xq0B

We have been helping Dealerships all over North America for over 20 years now. We have been working with Sales, Service, Internet, and of course Social Media departments as well.

The Fantastic thing about "Most" service departments that we work with now is Dealerships have a large database of customers but they are not "helping" thier customers manage the service of thier vehicles. For example if all your service team did was bring all or most of your active service customers in "one"…

How encouraging is it to see progress in what others choose to accept as hard economic times?

Winners create and…

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United



When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  Most of them FAIL at the…

Used car prices have run up 20% since January after falling for much of 2009 and 2010, researcher Kelley Blue Book said Monday. And Manheim Consulting, an arm of one of the nation's largest wholesale used car auction companies, says prices are being bid higher than at any time since it started keeping track in 1995.

For…

The experts have been saying it for weeks. Lower your used car inventory now.  AutoRemarketing.com says "Kelley Blue Book calculated that used-vehicle values dropped 2.6 percent overall in October, marking the fifth consecutive month of wholesale declines.

Since peaking in June, KBB discovered used-vehicle values overall have sunk 10 percent with the most pronounced…

Just as successfully building one's dream house requires an architecht to create a blueprint, envisioning a relationship  in it's final form is crucial  in building it successfully. The same holds true  with a strategic buisness relationship.                                                       

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