According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.
In another study by Google, 70% of people who used YouTube as part of their car…
The vehicle can damage because of an accident and dysfunction of a particular part. Spending on the cars for resorting is an expensive attempt, and many times it is challenging to find the auto repair shop. Following some tips can be very useful in finding the expert among some service providers. You can save yourself from headaches by following the below-mentioned tips so let’s start looking for all the information.…
ContinueAdded by Asad Shoaib on November 9, 2017 at 2:05pm — No Comments
The technician shortage is a common concern across the United States and everybody is looking for solutions. Many dealerships are placing ads looking for experienced technicians with little response from qualified applicants. The focus is on the immediate need without an understanding of the overall solution. I understand immediate needs…
ContinueAdded by Rob Gehring on November 9, 2017 at 11:30am — No Comments
If your car could talk, it would have a lot to complain about. The average American car spends more than 17,000 minutes on the road each year. Not only does your car have to put up with the strain that everyday driving puts on its engine, but it also has to endure a virtually endless assault on its exterior and interior surfaces. Your car may not be able to give you its Most Wanted list of exterior and interior offenders, but that doesn’t mean they don’t exist and can’t do serious damage to…
ContinueAdded by Philip Coetzee on November 9, 2017 at 9:58am — No Comments
When I talk to dealers about video marketing, one question I get asked a lot is "What about social?" In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which…
Added by Timmy D. James on November 9, 2017 at 9:28am — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…
ContinueAdded by Anne Fleming on November 8, 2017 at 6:22pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
ContinueAdded by Black Book on November 7, 2017 at 1:00pm — No Comments
How many times do we as administrators hear, “Well the job is finished but I’m just runnin' time.”
So what job are you really on when you’re “runnin' time on this job?”
That means that you are just going to have to run time on the job that you’re really on when you’re done running time on the other job that you’re not on. Then when you’re done “runnin' time” on the one you are not really on, that you weren’t really on from before, you will need to run time on that job too.…
Added by AWN INC on November 7, 2017 at 11:01am — No Comments
According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.
In another study by Google, 70% of people who used YouTube as part of their car…
Added by Staff Writer on November 7, 2017 at 10:40am — No Comments
Added by Mike Gorun on November 7, 2017 at 9:53am — No Comments
Added by Steve White on November 7, 2017 at 9:38am — No Comments
Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the
“The Experience Age!”
The Information Age
The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.
The Consumers Have Taken Over The Asylum
Within a few years…
ContinueAdded by James De Luca on November 6, 2017 at 3:00pm — No Comments
Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer.
Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business.
It is important to remember that customers are people,…
ContinueAdded by Derek White on November 6, 2017 at 12:55pm — No Comments
Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation …
Added by Scot Eisenfelder on November 6, 2017 at 9:38am — No Comments
The Seven Culture Killers
There are certain behaviors that, if practiced by the leader or permitted to exist in the office by the leader, will absolutely kill office morale and make our business a miserable place to work. They are behaviors so destructive that, if allowed to take root, will run off the talented individuals you need on your team. These culture killers are:
Added by Chris Saraceno on November 4, 2017 at 12:00pm — No Comments
Added by Black Book on November 3, 2017 at 1:20pm — No Comments
In most cases, skills in deer hunting are passed from one generation to another. This is mostly done by either the father teaching his sons how to hunt or older sons teaching their younger siblings. Other than this, you can also learn deer hunting through reading books or online materials and also from friends. Irrespective of how you learned deer…
ContinueAdded by J Miles on November 3, 2017 at 1:15pm — No Comments
On Wednesday I presented a webinar on overcoming your technician crisis for Automotive News, and I want to say thank you to all the people that showed up! If you happened to miss this webinar on worries the recording is on the Automotive News website, by the way, it is free!…
ContinueAdded by Rob Gehring on November 3, 2017 at 11:30am — No Comments
Have you ever suspected that a process is broken, but you're not sure what to fix? Every dealer has experienced this at some …
Added by Kip Miles on November 3, 2017 at 9:39am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 8:43am — No Comments
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