How to get a higher return on your advertising investment

The car business has always been a red or green business when it comes to advertising. After losing about 17,000 new-and-used car dealerships, the auto industry, plus many of the advertising mediums are having to change business models to cope with the changing economic platform. If you plan on being one of the surviving dealerships then you will be re evaluating and changing your advertising model of the future.

I…

 The end of the year can be a very exciting time for people who are interested in the car industry. The weather gets colder, convention centers are getting ready for the big auto shows and fresh models our coming out from behind the scenes. While new cars are coming into the spotlight, last year’s models are being forgotten about.

What does this mean to you as a new…

Success with Social *Engagement* Media depends on the elimination of Sideways Energy. After you’ve established your game plan, selected the Social Media platforms you’ll have presence on, and identified the…

Hello group!

If your dealership is in need of new car inventory and can't wait for your next allocation; or you have ageing units that has a birthday coming up, or already had one that are cluttering up your floorplan, Call Courtesy Locators, (the nations #1 new car locator) we specialize in foreign but also cover Chrysler Jeep Dodge!

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 Just want to share the fastest growing site for dealers thats a wonderful

alternative to auctions, i signed on and couldnt be happier

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Hope it…

I think it's about time we take steps to more accurately represent the strength and assets of women in this country.

Fuel cell cars have the potential to reduce the demand for foreign oil and lower the harmful effects it has on our climate. Fuel cell cars run on hydrogen rather than gas and their exhaust doesn’t put out any harmful fumes, just water and heat. A lot of challenges will have to be overcome before these vehicles can compete with hybrids technology and regular gasoline…

Ford has opened their ordering books on its first ever electric car.

The Focus Electric is priced at $39,995, the same as the Chevrolet Volt plug in hybrid and $3,945 more than its closest competitor, the Nissan Leaf. All three cars are eligible for a $7,500 federal tax credit and various state incentives available towards purchase of an electric car.

The Focus range has not yet been revealed. Ford has previously said that it would be competitive with the…

The Guardian S Class is the world’s first carbon neutral speed boat. The carbon fibre guardian is a 45 knot solar hybrid vessel powered by an EPA car regulated Mercedes Benz bluetec engine connected to a carbon-Grossbautelie electric motor. When combined with other available technology the fuel consumption and GHG emissions are 50 to 100% lower than any speed boat ever…

Unfortunately, the news from Volvo isn’t good for the U.S. It seems Executives at Volvo don’t think the U.S is ready for a plug-in diesel hybrid. Therefore we will get a gasoline-electric hybrid, but everyone else will receive the diesel-electric hybrid.

Volvo confirmed that the V60 Plug-in Hybrid will go on sale during 2012. The Hybrid made its debut earlier this…

Over the past eight-years I have read tens of thousands of emails.  I have written and setup over a thousand emails for clients in the auto industry.  When it comes to email marketing, I am very proud to be consider by most, an expert in the field.  My expert knowledge of email…

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my…

Centuries ago, before elaborate bottling processes and wineries, wines were transported in wineskins. It was advised to never pour new wine into old wineskins because old wineskins were contaminated with fermented bacteria. New wineskins lose their pliability as they age and burst when the new wine is poured into old skins, the skins no longer have the…

In an effort to help dealerElite reach 7,000 members and more I have done a little research and with some help from the home office in Barrow, Alaska here are:  The Top 10 Best Things About dealerElite

10) Tons of great ideas from the industry's best that you can steal and claim as your own!  After all * "Imitation is the sincerest form of plagiarism"

9) Top 5 "posters" each week receive a coupon for a foot massage by Chris Saraceno

8) New subscribers get an autographed…

 He who gets 10 men to do the work of one gets 10 times the return. J P Getty said I would rather have 1% of 100 men's effort than 100% of my own. Jesus started with 12 men and look how big that got. There is nothing better to be successful than prospecting and word of mouth. You agree?

Today is Veterans Day.  Make today more meaningful by committing your company  to proactively recruit and hire veterans throughout the year. Our veterans have a higher than the already unacceptably high rate of unemployment or are under employed, although they h…