As I’m sure you’ve heard, Blockbuster Video has gone out of business. DISH Network, which owns Blockbuster, officially announced last week that they would be closing all 300 U.S. Stores. There was a time when local video stores were the dominant retail outlets to rent movies from. Then along came the mega-video stores like Hollywood Video and Blockbuster, which slowly but…

What can you learn from your mailbox these days?  Which memo did your mailbox get?  http://automotiveservicetraining.com/advisor-sales-training-videos/

Greetings,

Today on the Fixed Performance sales call Paul challenged us to remember those opportunities given to us in the beginning of our careers, and how we faced them.

Click below to see if you still take on those same opportunities in a similar way.…

The Evolution Of The Automotive Sales Industry - Automotive Internet Sales - Car…

This week's special guest on the KonigCo Automotive Hangout is Craig Lockerd

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.

The "unfortunate"…

" Have you reached a verdict?"  "We have your Honor.  We find the defendant, Retention, guilty of killing Loyalty!"

The courtroom erupts.  Shouts of lies, deception, threats and finger pointing fuel the denial! 

The sentence is announced and retention gets life without…

SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every…

Join us on Thursday at 11:00am eastern time, for the Fixed performance sales conference call. Our call is only 15 minutes long, and free of charge. Join us, to see what you can learn in just 15 minutes!…

Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received from people who regularly watch…

In business, you are what you are perceived to be.  Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your business perceive you. Before they ever step foot into your…

Contrary to popular belief, going to a training class will not kill you. Not going may kill your career though. 

By Jeff Cowan, The Creator of the Modern Walk-Around and Selling Processes for Service Drives.

http://automotiveservicetraining.com

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

I’ve written many articles about the different types of loyalty and how each can affect your business’ growth and revenue. However, I’ve never written an overview of how all these components fit together in a holistic manner. Hopefully, this blog article will help put the pieces together so that you better understand these concepts more globally.

Internal…

Have you ever broken down your income goals to see how much your time is actually worth? It’s a great way to figure out which activities you should be allocating time for and which you should be delegating to someone else.

Let’s assume you want to earn $200,000. There are approximately 2000 working hours in a…

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…

Join us and receive some useful ways to manage your anger, unless you have already mastered your anger? In that case, tell us how you deal with your anger. We are always open to new ideas, and we value all of your opinions.

Click below to sign up for our call, and give Fixed Performance the chance to prove how different we are from all other consulting companies. …