TK Worldwide Provides Recruiting and Training Solutions for Auto Retailers



Tampa, Florida; Nov 2010: One of the biggest challenges for auto retailers is to recruit, train and retain top notch professional managers and employees.

TK Worldwide, one of the premier recruiting firms in the automotive market has developed and fine tuned programs to do just that for their clients.

Kevin Bradberry, the President of TK Worldwide said, “Our organization’s geographical reach and high… Continue

Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.

But can the…

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You may have noticed that some of the power-bloggers you follow are coming out with dailies. This is due to a new site called Paper.li. A few examples I can cite include, The Eric Miltsch Daily, The Automotive SEO Daily, The Automotive Social Media Daily.… Continue

AdAgencyOnline.Net is an automotive advertising resource / networking portal that finds and reviews cutting edge automotive advertising applications for automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station -…

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Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.



The question is, how can you get your car shoppers to post your specials…

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Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.



After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your…

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Does anybody have a paper F&I log that could be e-mailed to me? My best e-mail address is snewman@fidelityauto.com

Thanks.

He Buys, She Shops: Study Reveals Fundamental

Shopping Differences between Genders



Women Encounter More Problems, but Men are Less Forgiving



– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania;… Continue

Selling to women expert Delia Passi honored among Florida’s top women business owners



Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.



Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top… Continue

All around the country people are making plans for their holiday celebration. Seems at times that our sales people are distracted, many think they can not compete with the man in the red suit. Not True! In over thirty years in the automobile business, I was once one of those who relaxed in the holiday season. In 1994 while trying to work this new tool called "the internet" I discovered there was business out there. I just had to place my…

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SEO for Car Dealers has been hugely important for years now, but the recent changes at Google have made strong SEO that much more powerful in driving traffic to your websites.



The changes really come down to three things:

• Places (the maps listings) have moved to the right sidebar and stay persistent with the page as you scroll down.
• The organic ranking algorithm now controls the rankings on Places.
• Reviews are now visible on your standard Google…

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