dealerELITE has a couple simple rules to follow:

- Be polite and courteous to each other

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If either of these two rules are broken, dealerELITE has the right to make changes to your posting, comments, photos, videos, etc, or even remove your…

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.…

In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.

In the real world, you're probably responsible for a ton of different…

Lizelle Landino recently joined The Moffett Company and serves as the Director of Digital Marketing. You can learn more about The Moffett Company  at …

A thermometer is a follower. It reflects the temperature of its environment. A thermometer is a device that reacts to whatever is going on.  If the temperature is hot, it tells you so. If it’s cold, the thermometer reflects that reality as well. It’s a dumb instrument in the sense it doesn’t contain intelligent, multipurpose functionality. It has one…

I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer loyalty: Brand loyalty, dealership loyalty and salesperson…

Any dealership can sell more vehicles for more money right now. It’s a fact, not an opinion. The only thing keeping you from doing so is you. It’s your dealership and it’s your choice. You choose to win and you choose to lose, but make no mistake about it; it’s always up to you.

Step 1: Decide — The root of the word “decide” means “to cut off.” You must cut off any possibility of anything else. You must decide that you can and will sell more for…

"The failure to meet the expectations of our customers on line, on the phone & on the lot will cause the customer to eliminate our dealership from the list of potential stores to buy from." 

Unfortunately, our success & failures of this business depend on the ability to satisfy or fail to meet our…

The Digital Dealership System offers a variety of ways to control the content on the TV in your lounge and throughout the dealership, all fully licensed and easy to use. We understand that each car dealership has different needs, with the most important one -- keeping your brand in front of your customers throughout their stay.

Adding to the variety of services that are offered, including Digital Signage, Internet Cafe Signage, Tablets and Kiosks, the TV Options in the car…

The secret is stamina, rather than speed!!! 

• Take the approach to understand that every step is important, regardless of the time-of-day.
• First thing in the morning, lunchtime and five minutes before closing time.

Simplify with Synonyms…

While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.

The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…

It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.

It can actually get…

Paul Johnson, a recognized automotive Internet visionary, brings strategic, operational and brand-building expertise to the recently launched LotLinx; joins Board line-up that includes former AOL, Google Automotive, Dealix and Autobytel executives

SAN FRANCISCO, November 4, 2013   -- LotLinx today announced the appointment of Paul Johnson to its board of directors. Johnson spent 13 years at Kelley Blue Book (KBB),…

ALBANY, N.Y. – November 4th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the 2013 “Best Places to Work” in New York State’s Capital region by the Albany Business Review. This is the fourth year in a row that Auto/Mate has received the honor.

“I believe that taking care of employees and ensuring they are happy is just as important as taking care of our customers,” said Mike…

This week's episode is "Always be prospecting". VERY powerful but simple ideas on how to prospect and sell more cars, more often!

Sean V. Bradley recently attended a Jim Ziegler Sales Management Workshop and was reminded of this simple technique to increase sales…

Does your dealership have a call monitoring solution in place?

Does your dealership consistently train phone skills?

Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes".  However, it is mind blowing to see how many dealerships in 2013 still do not pay attention to call monitoring.  I look at…

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…

vi·su·al·ize  

v. vi·su·al·ized, vi·su·al·iz·ing, vi·su·al·iz·es

v.tr.

1. To form a mental image of; envisage: tried to visualize the scene as it was described.

2. To make visible.

In life and work, success begins with a goal. It could be losing weight, asking for a…

Hi I'm a vendor....in the digital space. That's my job. And I love it. I love it because I'm a 27 year retail car guy who's Father was a dealer, Grandfather was a designer for Ford and Step Father designed assembly line equipment. Yes I'm from Detroit...  and I love dealing with car guys and gals. Sure I like it when they buy my product. I like making a difference and I like making sure my company is healthy and our staff can take care of their families. But what I love about the job, really…