I've started this discussion in a few different places online, and I wanted to get this forum's take on what constitutes a third party lead.

Sitting here writing in my office in Richmond, it never occurred to me that there might be some confusion around that term. I should have gotten a clue when DrivingSales.com eliminated the "Third Party Leads" category from their product listings and …

Powered By CarWoo!, DealerRater^® Premiers PrivateBuy™

Enabled by the CarWoo! MarketPlace, DealerRater releases PrivateBuy to consumer members offering an online service providing auto consumers the ability to get great market prices and a positive online car buying experience while maintaining…

DealerELITE's Exclusive Interview with Tommy McClung, CEO of CarWoo!

1. What is CarWoo!?

CarWoo.com is an online marketplace where car buyers say what car they want and dealers make online offers to sell them a car.  The experience is 100% transparent between the…

Last week I was driving down a highway and noticed several state troopers alongside the road in an old service station. One stepped in front of my car and flagged me in to the parking area. The officer quickly walked around my vehicle checking all of my turn signals and headlights. He also quickly checked tire condition and the emergency brake function. He did use me to turn the switches and push the brake and the process took only a few minutes. The trooper also checked my current insurance…

A persons biggest fear is rejection from their peers. A sales person has the same fear when they represent a product they believe in to their peers.

Confidence Sells

Customers, and really everyone are attracted to want to deal with, and be around confident people. It seems like these people, men and women alike never face any kind of objections when they are dealing with their customers. In a sense this is true, and it is because they have earned the trust and…

Most dealerships and businesses in general know that it's bad practice to bad-mouth your competition. That being said, I know of and have heard plenty of salespeople and managers using their online reviews to help close a deal by comparing them to their competitors online reviews. This practice is similar if not exactly the same. You are leveraging negative comments about your competitor left by other people (who you are representing as real - we all know fake reviews exist) to your positive…

(as featured on CarChat24's blog).

Imagine walking into a party that you were invited to and seeing 150 people standing around. They’re dressed in their best, and ready to have a good time and be conversational.

When you walked through the door, people looked over at you, but no one said anything. Surely you didn’t want people to make a huge deal over you entering…

It’s November and the weather is changing, so it’s time to get ready for our slow season. This is the time of year that many of us in the car business often dread because the days are long, quite boring and in the windy city where I live, you can actually feel your brain shrinking after one too many days of snow. However, this is the perfect time of year to do some housekeeping in preparation for spring, your true selling season. This is the perfect time to generate some momentum by taking…

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

Influential people on Twitter get hit up by so many different businesses and organizations hoping that they will help promote their product or service. It's challenging to truly engage with these influencers in a meaningful way that they will appreciate and reciprocate.

Challenging. Not impossible. Here, we discuss ways to engage with them and have…