J.D. Power and Associates unveiled its 2010 U.S. Sales Satisfaction Index Study on Wednesday, and the automaker that earned the best buyer satisfaction score among luxury brands was Jaguar, while Mini earned this distinction among mass market brands.

This marked the third straight time Jaguar has been honored as the top luxury make in terms of satisfying customers.

Scores are calculated based on the following elements (with their weighted importance in parenthesis) in the new-vehicle… Continue

The companies that survive longest are the ones that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those
things a soul."

When possible, send a short, handwritten card thanking each client for the opportunity of doing business with them. If that isn’t possible, have a card pre-made and sign your name—but the more personal you make the note, the better.





Not sure what to say? We suggest, “During this time of Thanksgiving, I want to express my deep appreciation for very special clients like you.” Keep it simple and direct!





Send your most loyal clients a special thank you gift, coupon… Continue

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of WomenCertified®, Delia Passi, on his Automotive Advertising Experts blog talk radio show scheduled to air on Friday,… Continue

This is the month to

Give Thanks!



With Thanksgiving celebrated in October in Canada and in November in the US, ‘tis the season for giving thanks.



Even though times are tough for many people, there are still certainly many blessings and good fortune to be thankful for this year. Whether your family, your health, your prosperity or your job tops your list, be sure to take a moment to extend your thanks to your clients and customers for their business and… Continue

“The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referrals, and a tendency to create greater word-of-mouth marketing for you and your brand.”

- Delia Passi Did you know?

Women recognize, by a 3:1 ratio, companies that market to women.

By a 7:1 ratio, women will go out of their way to do business with those companies.

- Working Woman consumer research study

95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.
SUSAN HAIR ~GET ON TRACK~GET CERTIFIED

A business relationship formed to meet the needs of two parties or more on an ongoing basis." This informative workshop will inspire and equip your sales force to become proactive in connecting, communicating and creating business opportunities. The program focuses on strategies to build and develop client contacts and prospects as well as enhance their people and communication skills guaranteed to support their sales objectives.

This program is designed to equip your sales force to make an immediate impact and increase their sales from the get go. The workshop's objectives include motivating and inspiring participants to appreciate women in the buying process, demonstrating the differences between gender communication styles, providing tools and approaches to use when selling to women, making immediate adjustments that will improve results with women, and teaching participants how to find new women prospects.~

95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.

He Buys, She Shops: Study Reveals Fundamental

Shopping Differences between Genders



Women Encounter More Problems, but Men are Less Forgiving



– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania;… Continue

Selling to women expert Delia Passi honored among Florida’s top women business owners



Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.



Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top… Continue