Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back…

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

Not too long ago, Google rolled…

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

Claim your Dealerships Venue Using FourSquare!

Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.

As we already know, Facebook is the world’s largest social networking…

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a…

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook…

Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can…

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…