There is not much discussion on automotive forums  regarding Dealer Management System (DMS) innovation. 

The automotive DMS market is dominated by two companies today: Reynolds and ADP.  

So I ask dealers on this forum:

"Has the dealer community not seen a…

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers…

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially.  The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

Executives need to be able to have productive conversations with vendor partners which in turn will allow…