Craig Darling's Blog – November 2010 Archive (4)

Sales Managers?

Back in the day when a sales person brought an incomplete offer to the desk, I would just get up, and sit down with the prospect and finish getting the complete offer. Teaching and Training at the same time.

When confronted with a difficult deal, instead of going back and forth, again I would sit with the prospect and work on closing the deal.

In addition to setting records, this method of management caused my sales people to be very loyal. When I retired from…

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Added by Craig Darling on November 29, 2010 at 2:55pm — No Comments

Save Tens of Thousands, Start Today!

As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.

I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…

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Added by Craig Darling on November 26, 2010 at 9:26am — No Comments

Another Thanksgiving Story.

We really do have much to be thankful for this year. I am truly thankful for my family and friends, my health and my business opportunities. But that is not the point of this post this morning. As we all get ready for our Holiday celebrations, take just a moment to reflect on what social media and the web have done for our businesses this last year. Sites like this one, DealerElite and others have made conncting with our peers around the country easy and make picking up great ideas easy as…

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Added by Craig Darling on November 23, 2010 at 11:42am — 2 Comments

New Month: November

All around the country people are making plans for their holiday celebration. Seems at times that our sales people are distracted, many think they can not compete with the man in the red suit. Not True! In over thirty years in the automobile business, I was once one of those who relaxed in the holiday season. In 1994 while trying to work this new tool called "the internet" I discovered there was business out there. I just had to place my…

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Added by Craig Darling on November 1, 2010 at 12:17pm — No Comments

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