A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and pencil and invited them to “unload" with comments about the things that they did not like about his sermons.” They did.

As difficult as honest feedback usually is to hear, isn’t a truthful assessment of how others perceive us, (personally or as a business), valuable information to…