Has Retail Automotive Failed The People It Serves?

Most dealers would disagree, but numerous studies have shown that consumers are dissatisfied with the traditional sales process and would avoid it if they had viable alternatives.

Customer Centric

In order for car dealerships to compete in an era where digital disruption is continually…

Transparency

In an era where transparency is the cornerstone of any successful digital marketing campaign, the opaque tactics used by car dealers to convert Internet leads into appointments astonish me.

Mystery Shop 100 Dealers

In order to better understand of our industries lead conversion culture, my team and I mystery shopped 100 randomly selected dealerships from across the country and compared the results.

Best Price

We went to…